This story originally appeared on RNZ.co.nz and is republished with permission

A promoter of a suspected pyramid scheme in New Zealand has been told to stop or face court.

Golden coin stacks, cryptocurrency.
Lion’s Share, a cryptocurrency operation, is believed to be a pyramid scheme, the Commerce Commission says. Photo: 123RF

The Commerce Commission is cracking down on the Lion’s Share scheme, a cryptocurrency operation.

The commission announced it had sent a “Stop Now” letter to one of the promoters, Shelly Cullen, who was recommending it online and in person.

Cullen regularly held seminars online and in person, stating Lion’s Share gave people an opportunity to earn extra money. She is popular on social media, with some of her videos receiving tens of thousands of views.

The letter urged Cullen to stop associating with and promoting Lion’s Share.

On receiving the letter, Cullen told the Commission she had stopped promoting the scheme.

If she did not, the commission could seek an injunction in the High Court.

In a statement, the Commission said the investigation was ongoing.

“However, because it considers that the Lion’s Share scheme is likely a pyramid scheme, the Commission advises any individuals already involved with the Lion’s Share scheme to cease their involvement and those considering joining the Lion’s Share scheme are advised not to do so,” the statement read.

Pyramid schemes are illegal under the Fair Trading Act.

They can take many forms but usually offer a financial return based on payments made by new recruits.

Returns are dependent on the recruitment of new members, not sales of a product or service.

This is a problem because many participants will always be near the base of the pyramid and will not get the promised return on investment.

Only the few initial participants at the top of the pyramid would likely make money, since the number of possible new recruits in any community would be limited.

FAKAMATALA FAKA-TONGA:

Kamata ke ngāue atu maā€™u mafai ā€˜a Nuā€™u Silaā€™ kia kinautolu ā€˜oku nau tuā€™uaki ā€˜a e uki kakai ke nau lÄ«lÄ« paā€™anga kae palōmesi tokua te nau maā€™u ā€˜a e paā€™anga lahi ange. Kuo tohi ā€˜a e Commerce Commission ā€˜a Nuā€™u Silaā€™ ā€˜o fakatokanga ki he taha e kakai kuo pehē ā€˜oku nau tuā€™uaki  ā€˜a e vaā€™inga tānaki paā€™anga taā€™efakalao ā€˜i he founga ko e  sikiimi pilamita pe pyramid scheme. Ko e foā€™i lÄ«lÄ« paā€™anga ā€˜eni ā€˜oku fai ā€˜aki hano uki fakatokolahi mai ha kakai ne kau lÄ« ā€˜a e paā€™anga taki lauteau ā€˜i he funga e palōmesi te nau toho ha paā€™anga ā€˜oku lahi angeā€™. ā€˜Oku lolotonga felauaki foki heni ha niā€™ihi e komiunitÄ« Tongaā€™ ā€˜o tatau ā€˜i Tonga mo Nuā€™u Silaā€™ ni ā€˜o tuā€™uaki ā€˜e ha niā€™ihi ā€˜oku lelei pe tokua ia, kae taimi tatau kuo ā€˜osi ā€˜asi hake ā€˜a e ngaahi lāunga ā€˜a ha kakai Tonga ne nau kau ki he ngaahi lÄ«lÄ« ā€˜i ā€˜Aokalani mo Tongatapu ā€˜o pehē kuo mole ā€˜enau siliniā€™ ka kuo ā€˜ikai maā€™u ha meā€™a ia. ā€˜Oku mahino foki ā€˜oku fakatauele ā€˜a e faā€™ahinga lÄ«lÄ« paā€™anga ko ā€˜eniā€™ he ko ā€˜ene kamakamataā€™ ā€˜oku malava ia ke uini (win) ha niā€™ihi ha paā€™anga lahi ange he meā€™a ne nau liiā€™. Kae fakatatau ki he hisitōliaā€™ ko ā€˜ene fuoloa atu pe mo ā€˜ene ā€˜alu ke tokolahi angeā€™ ko ā€˜ene hoko ia ā€˜a e palopalemaā€™. Pea ko e meā€™a ia ā€˜oku ui ai ā€˜a e faā€™ahinga vaā€™ingaā€™ ni ko e pilamita he ko e kiā€™i tokosiā€™i pe ā€˜i he tumuā€™akiā€™ te nau maā€™u e melieā€™ ko e toenga tokolahi ā€˜i laloā€™ ā€˜e ā€˜ikai ke nau maā€™u ā€˜enautolu ha meā€™a, ko e fakamole ā€˜ataā€™atā pe. Ko e foā€™i ngaue ko eni kuo fai e fakatokanga ki ai ā€˜i Nuā€™u Sila niā€™ ne ui ko e Lionā€™s Share. Kuo tuku atu ai ha tohi ā€˜a e Komisoni ki he  fefine  ko Shelly Cullen ke taā€™ofi leva he ā€˜oku taā€™efakalao. Ne ne ā€˜iloa ā€˜a Cullen he mÄ«tia fakasōsiale ā€˜i hono tuā€™uaki ā€˜o e lÄ«lÄ« taā€™efakalo ko ā€˜eniā€™ ki hono kau muimuiā€™.