Police were called to the incident at Houma ‘Utulau Beach on Wednesday 28.

No further information was available regarding the nature of the incident.

Photos shared on Facebook showed people attempting to administer first aid to the deceased.

They are being celebrated as heroes after they attempted to save the man despite his death.

This incident marks the first reported death at sea for this year.

It is two months after a person fell into a stretch of water at Laulea Beach and died last year.  

Houma ‘Utulau Beach is a coastal headland with steep cliffs.

Police could not be reached for comment.