By 1News Reporters

A search was launched this afternoon after reports a fisherman had fallen into water off rocks at the southern end of Auckland’s Piha Beach.

A helicopter is seen flying over Piha Beach Thursday.
A helicopter is seen flying over Piha Beach Thursday. (Source: 1News)

In a statement, police said it was making inquiries about the whereabouts of a fisherman who was unaccounted for.

“It has been reported the man was fishing off rocks on the southern end of Piha, when he fell into the water,” a police spokesperson said.

The police Eagle helicopter conducted an initial aerial search of the area. Surf lifesavers also took part in the search.

“The man has not yet been located, and enquiries continue,” police said.

A search for a missing fisherman is underway at Piha in Auckland.
A search for a missing fisherman is underway at Piha in Auckland. (Source: 1News)

There was “limited information” about the man, who police described as being of Asian descent and wearing a lifejacket at the time.

“Police are asking anyone who may have information about who this man is, or saw him prior to this report to come forward.

“Please approach our staff in the area, or otherwise contact police.”

Hato Hone St John sent a first response unit, an ambulance and an operations manager.