The journey to crown the next Miss Heilala has officially begun, with seven stunning contestants taking the stage at the Fā’onelua Convention Centre for the first judging event: the Pre-Pageant Interview.

Seven shining stars, one unforgettable journey! ✨👑 These inspiring young women light up the stage as they compete for the prestigious Miss Heilala 2025 crown. Each bringing their unique voice, passion, and beauty to celebrate Tonga’s culture and future. Who will take the throne?. Photo/Tonga Tourism, Facebook.

The festival is Tonga’s national beauty pageant, offering young women the opportunity to compete for the prestigious annual title.

The contestants, each representing different sponsors and causes, spoke passionately on topics ranging from technology and tourism to mental health and climate change.

Miss Tika Way, Malia Toatepi Tonga’uiha, from Houma, Tongatapu—now residing in Auckland, New Zealand—wore what has been widely described on social media as the Samoan an ‘ie sina.

Her photos, showcasing the artwork on Facebook, stunned the online community, especially those familiar with Samoan handicraft.

Many praised Miss Tika Way’s ‘ie sina as exceptionally beautiful.

The contestants:

  1. Miss Lady Maria Tonga Australia 
  2. Miss Pangaimotu Island 
  3. Miss Tongatapu 2 
  4. Miss Ha’apai Masani 
  5. Miss S & S USA
  6. Miss Current of Love Charity Vava’u 
  7. Miss Tika Way Creation 

The competition will continue with additional events, including the traditional wear showcase, talent performance, and evening gown presentation, culminating in the grand finale, where the new Miss Heilala 2025 will be crowned.